Here are a few examples of the best brand mascots: Brand mascots have been used in some of the best ad campaigns and funniest commercials ever created. In ’s "The Obvious Choice" campaign, he comes to life in one of the funniest advertisements and best advertising mascots of the last century. Growing Brand Value through Funny AdvertisementsĬaptain Obvious has existed virtually in popular culture since the ’90s as a sarcastic, playful name to call people who state the obvious. We’re very proud to have worked on this and loved seeing it grow."īehind the scenes of "The Obvious Choice" with The Wade Brothers and Brandon Moynihan From Funny Commercials to Luxury AdvertisementsĪlthough “The Obvious Choice” campaign was humorous, The Wade Brothers have filmed and directed serious luxury advertising campaigns for major name brands such as Toyota, Nike Middle East, Audi, and Bacardi, to name a few. We love having a part in redefining brands and how they present themselves. The Wade Brothers have a long list of clients we have either launched or re-branded. Now running for 7+ years and doesn’t look to be slowing down. We knew instantly that Brandon Moynihan as Captain Obvious was going to be a huge success. Lyndon Wade remarks, "We launched this campaign globally with Crispin Porter. Those qualities and the amazing way they come together are immediately recognizable in “The Obvious Choice.” The more eccentric Lyndon Wade directs and brings fantasy, irony, and humor to the creative aspects of a given project. Realistic Lindsey Wade prefers to conquer the camerawork and create authentic images with a graphic finish. The director and photographer brothers have a unique vision of their own, but the family dynamic brings harmony to the images they create. “We knew instantly that Brandon Moynihan as Captain Obvious was going to be a huge success.” Lyndon Wade, This article was originally published in the "I'm with the Brand" issue of Montage. I think Stephanie Courtney does a really great job with Flo. has a great self-awareness and they’re not afraid to push the envelope with the crazy stuff I get to do as Captain Obvious. I think the success of this campaign has as much to do with the mindset and the progressive culture of as anything. The biggest one is working for such an amazing company. He definitely has better posture as well.Īre there any perks to being Captain Obvious? Free hotel room upgrades? Free room service? Captain Obvious has a full head of thick confident hair. What’s the biggest difference between you and Captain Obvious? Obviously, no downside.ĭo you ever get special treatment when you check into a hotel? ![]() I’m an incredibly fortunate person to have such a fun job. Being Captain Obvious is an absolute honor and a pleasure. ![]() It’s my most important role.ĭefinitely the time I get to spend with my wife and kids. I have three young kids and being able to spend so much time with them is priceless. Getting the opportunity to work with so many amazing people and definitely the time I get to spend with my wife and kids. What’s the best thing about being Captain Obvious? Isiah Thomas was actually quoting the "Obvious Eyes" commercial. It blew my mind that they were genuinely excited to meet me as well. I walked in and was in total awe of these basketball legends. I was in Atlanta shooting the “ Shaqtin' A Fool” show with Shaq and after the shoot he invited a group of us to TNT Studios to watch the taping of the halftime show. Picking them up and dropping them off are definitely my red carpet moments.Īny memorable fan reactions or experiences? I’m also very popular at my kids' elementary school. I get recognized more and more especially in airports. I also think it was very clever and a bit of a risk for a spokesperson to admit that he didn’t need the product he’s endorsing right now. I love them all for different reasons but if pressed I’d probably have to say “Obvious Eyes.” It was the first commercial we shot so it’s special to me for that reason. I would say more than ten, less than a thousand. ![]() We’ve done an amazing amount of content over the past three years. I don’t know that I can come up with a number. How many Captain Obvious commercials have you been in? Moynihan is hot in his own way, of course, given that the ability to make someone laugh is generally considered to be the sexiest quality you can possess. He also took the ALS Ice-Bucket Challenge, creating a bucket made of ice (natch) filled with a $2,000 donation to support ALS research and also nominating Flo from Progressive and the Trivago Guy-“to help him cool off, because so many of you think he’s so hot.” I’ve learned many new words, like $?% , bodega, and &$%#!”). As the Captain, he ran for President, campaigning with unique ads for all 50 states (“Visiting the great state of New York has been extremely educational.
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